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Social media analyses

Breakdowns of accounts, trends and viral content, trying to understand why they work.

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Testing

Why weird-looking AI influencers work

These characters don't work because they look good or real. They work because they break the familiar luxury influencer template with an absurd face and are made to be sent to a friend with "look at this". Their real metric is shares, not likes.

Distribution YouTube ↗
0 maturity threshold: 10.000 evidence points