# Why I started making content

- Author: Muhammed Furkan Yılmaz (@mfurkanyilmazzz)
- Canonical: https://furkanmind.com/en/mind/why-i-started-making-content
- Status: Testing (testing)
- Topic: My founder stories (https://furkanmind.com/en/topics/girisimcilik-hikayelerim)
- Published: 2026-10-20
- Updated: 2026-10-20
- Language: en (translated from tr)
- License: CC BY 4.0
- Note: AI translation of Furkan's Turkish original (Claude via MCP) — not yet reviewed.

## Thesis

People weren't asking me for my looks, they were asking for what I had lived through. Once I saw that, I stopped trying to build a "Furkan" and started writing as I am, because nothing matters more than being yourself.

## Summary

## Before

I had been making content for years. On YouTube, Instagram, LinkedIn. Since 2021 it was all in English. On my Startup Guy channel I mostly explained a concept or told someone else's story.

Kemal and I shot Bence Böyle, 8-10 episodes. Before that we had a podcast called Girişenler Kulübü. The concept was good but it felt like a lecture. I also had to edit everything myself and it took forever. At some point we stopped.

## What I noticed

People liked sitting down and talking with me. They were about to start a business, decide something about a relationship, pick a university, buy a house or a car. They called me.

I thought about why they asked me. It wasn't about my looks. I have a lot of life experience, and they asked so they wouldn't have to go through it the hard way. That's when I saw my experience had value.

At 19, a decision to get married forced me to become an entrepreneur. When I sat down to write it all out, it filled pages of A4: e-commerce, marketplaces, freelancing, selling abroad, building a team, hiring, going under, 10 years of marriage, 2 kids.

## This time

In August I tried it on Threads. I wrote whatever I thought and felt. Sharing my experience without serving any goal felt good. Then I wrote threads, both my experiences and my analyses. I saw it was useful.

The biggest difference: I'm not trying to build a "Furkan". If you ran into me outside, you'd get the same conversation. You might not like me, you might appreciate me, I might annoy you. That used to affect me a lot. It doesn't anymore, and that opened up a huge space of freedom.

In the last 90 days my posts on Threads were viewed millions of times, and some LinkedIn posts passed hundreds of thousands. I didn't do anything extra. I just saw the value of what I had lived through.

In October I set myself a consistency goal to post every day. When it's done I'll take about a month off, then keep going.

Nothing matters more than being yourself.

## Distributions

- YouTube @Muhammed Furkan Yılmaz: https://www.youtube.com/watch?v=z26g2ybgzi8 — views 0, likes 0, replies 0

## Linked nodes

- → related → The project I wouldn't pay 100 lira for: Digisapiens (100-lirayi-cok-gordugum-proje-digisapiens): A year ago I pulled the plug on a project because 100 lira a month felt like too much, and today it is looking for its first 100 users: on paper we never went under, but in reality we sank and came back up. — https://furkanmind.com/en/mind/digisapiens-the-100-lira-project
- → related → I became a founder because I wanted to get married (girisimci-olmamin-sebebi-evlenmek-istememdi): I didn't start out with a business idea. I started because I wanted to get married, and with 200 lira between us we had to learn everything we lacked by trial and error. — https://furkanmind.com/en/mind/founder-because-i-wanted-to-get-married
- → related → How are you this consistent? (nasil-bu-kadar-istikrarli-olabiliyorsun): Consistency doesn't come from in-the-moment decisions but from breaking a long-term vision into small pieces and asking every day "what do I need to do today?"; and it doesn't last unless you keep your 10 units of focus balanced between work, family, health and friendship. — https://furkanmind.com/en/mind/how-are-you-this-consistent