{"slug":"why-i-started-making-content","author":{"name":"Muhammed Furkan Yılmaz","handle":"mfurkanyilmazzz","url":"https://furkanmind.com/about"},"language":"en","url":"https://furkanmind.com/en/mind/why-i-started-making-content","canonical":"https://furkanmind.com/mind/neden-icerik-uretmeye-basladim","alternates":{"tr":"https://furkanmind.com/mind/neden-icerik-uretmeye-basladim","en":"https://furkanmind.com/en/mind/why-i-started-making-content"},"markdown_url":"https://furkanmind.com/en/mind/why-i-started-making-content.md","title":"Why I started making content","thesis":"People weren't asking me for my looks, they were asking for what I had lived through. Once I saw that, I stopped trying to build a \"Furkan\" and started writing as I am, because nothing matters more than being yourself.","summary_markdown":"## Before\n\nI had been making content for years. On YouTube, Instagram, LinkedIn. Since 2021 it was all in English. On my Startup Guy channel I mostly explained a concept or told someone else's story.\n\nKemal and I shot Bence Böyle, 8-10 episodes. Before that we had a podcast called Girişenler Kulübü. The concept was good but it felt like a lecture. I also had to edit everything myself and it took forever. At some point we stopped.\n\n## What I noticed\n\nPeople liked sitting down and talking with me. They were about to start a business, decide something about a relationship, pick a university, buy a house or a car. They called me.\n\nI thought about why they asked me. It wasn't about my looks. I have a lot of life experience, and they asked so they wouldn't have to go through it the hard way. That's when I saw my experience had value.\n\nAt 19, a decision to get married forced me to become an entrepreneur. When I sat down to write it all out, it filled pages of A4: e-commerce, marketplaces, freelancing, selling abroad, building a team, hiring, going under, 10 years of marriage, 2 kids.\n\n## This time\n\nIn August I tried it on Threads. I wrote whatever I thought and felt. Sharing my experience without serving any goal felt good. Then I wrote threads, both my experiences and my analyses. I saw it was useful.\n\nThe biggest difference: I'm not trying to build a \"Furkan\". If you ran into me outside, you'd get the same conversation. You might not like me, you might appreciate me, I might annoy you. That used to affect me a lot. It doesn't anymore, and that opened up a huge space of freedom.\n\nIn the last 90 days my posts on Threads were viewed millions of times, and some LinkedIn posts passed hundreds of thousands. I didn't do anything extra. I just saw the value of what I had lived through.\n\nIn October I set myself a consistency goal to post every day. When it's done I'll take about a month off, then keep going.\n\nNothing matters more than being yourself.","summary_html":"

Before

\n

I had been making content for years. On YouTube, Instagram, LinkedIn. Since 2021 it was all in English. On my Startup Guy channel I mostly explained a concept or told someone else’s story.

\n

Kemal and I shot Bence Böyle, 8-10 episodes. Before that we had a podcast called Girişenler Kulübü. The concept was good but it felt like a lecture. I also had to edit everything myself and it took forever. At some point we stopped.

\n

What I noticed

\n

People liked sitting down and talking with me. They were about to start a business, decide something about a relationship, pick a university, buy a house or a car. They called me.

\n

I thought about why they asked me. It wasn’t about my looks. I have a lot of life experience, and they asked so they wouldn’t have to go through it the hard way. That’s when I saw my experience had value.

\n

At 19, a decision to get married forced me to become an entrepreneur. When I sat down to write it all out, it filled pages of A4: e-commerce, marketplaces, freelancing, selling abroad, building a team, hiring, going under, 10 years of marriage, 2 kids.

\n

This time

\n

In August I tried it on Threads. I wrote whatever I thought and felt. Sharing my experience without serving any goal felt good. Then I wrote threads, both my experiences and my analyses. I saw it was useful.

\n

The biggest difference: I’m not trying to build a “Furkan”. If you ran into me outside, you’d get the same conversation. You might not like me, you might appreciate me, I might annoy you. That used to affect me a lot. It doesn’t anymore, and that opened up a huge space of freedom.

\n

In the last 90 days my posts on Threads were viewed millions of times, and some LinkedIn posts passed hundreds of thousands. I didn’t do anything extra. I just saw the value of what I had lived through.

\n

In October I set myself a consistency goal to post every day. When it’s done I’ll take about a month off, then keep going.

\n

Nothing matters more than being yourself.

\n","status":"testing","translation":{"status":"machine","notice":"AI translation of Furkan's Turkish original (Claude via MCP) — not yet reviewed."},"topic":{"slug":"girisimcilik-hikayelerim","name":"My founder stories","url":"https://furkanmind.com/en/topics/girisimcilik-hikayelerim"},"published_at":"2026-10-20T09:02:43+00:00","updated_at":"2026-10-20T09:02:43+00:00","metrics":{"views":0,"likes":0,"replies":0,"reposts":0,"shares":0},"distributions":[{"platform":"youtube","url":"https://www.youtube.com/watch?v=z26g2ybgzi8","account":"Muhammed Furkan Yılmaz","published_at":"2026-10-20T08:42:46+00:00","metrics":{"views":0,"likes":0,"replies":0,"reposts":0,"shares":0,"captured_at":"2026-10-20T08:49:24+00:00"}}],"links":[{"type":"related","direction":"out","label":"related","slug":"100-lirayi-cok-gordugum-proje-digisapiens","title":"The project I wouldn't pay 100 lira for: Digisapiens","thesis":"A year ago I pulled the plug on a project because 100 lira a month felt like too much, and today it is looking for its first 100 users: on paper we never went under, but in reality we sank and came back up.","url":"https://furkanmind.com/en/mind/digisapiens-the-100-lira-project"},{"type":"related","direction":"out","label":"related","slug":"girisimci-olmamin-sebebi-evlenmek-istememdi","title":"I became a founder because I wanted to get married","thesis":"I didn't start out with a business idea. I started because I wanted to get married, and with 200 lira between us we had to learn everything we lacked by trial and error.","url":"https://furkanmind.com/en/mind/founder-because-i-wanted-to-get-married"},{"type":"related","direction":"out","label":"related","slug":"nasil-bu-kadar-istikrarli-olabiliyorsun","title":"How are you this consistent?","thesis":"Consistency doesn't come from in-the-moment decisions but from breaking a long-term vision into small pieces and asking every day \"what do I need to do today?\"; and it doesn't last unless you keep your 10 units of focus balanced between work, family, health and friendship.","url":"https://furkanmind.com/en/mind/how-are-you-this-consistent"}],"previous_theses":[],"license":"CC BY 4.0"}